(Service / Digital)
Food Marketing Automation Agency
Marketing automation is the set of automated flows that deliver the right content, to the right person, at the right time.
In food, it means turning a broad audience into targeted communications that convert and build loyalty.
Erbacipollina is the marketing automation agency for Food & Beverage that has worked exclusively with major food and beverage brands since 2010.
We use advanced software and our Food Sensitivity to design automated flows that respond to user behavior with relevant content, at the moment it truly matters.
(In sintesi)
In summary
- What we do, we design and manage marketing automation flows for Food & Beverage brands, integrating technology, data, and content.
- How we work, we analyze data and segments, define the flows, and optimize them over time.
- Method, Food Sensitivity and three proprietary tools, FBBP®, Food Buyer Personas, and The Flavour Index. Integrated with automation workflows and RFM analysis.
- Who it's for, food and beverage companies that want to increase conversions and loyalty.
Want to turn every contact into value for your food brand?
(Service)
Our Marketing Automation Services
We design automations that deliver personalized marketing experiences.
We segment the audience, define automated flows, and analyze data to build personalized communications that increase conversions and loyalty.
(Scope)
Automated Workflows and Audience Segmentation
We build the flows that trigger when a user takes an action, such as a newsletter sign-up that triggers a welcome message.
Segmentation starts with broad macro-groups and drills down to the detail, reaching communications tailored to the individual user, with dedicated automations for each audience cluster.
(E-commerce)
Marketing Automation for Food E-commerce
On food e-commerce we start with RFM analysis (Recency, Frequency, Monetary) to understand how the audience is composed.
The software identifies the clusters, undecided users, those ready to buy, the most profitable customers, and those at risk, proposing to each one personalized content to guide them to conversion and strengthen their relationship with the brand.
(Why us)
Why choose a marketing automation agency specialized in food?
Because in food, every purchase decision comes from habits, contexts, and personal motivations, and only a specialized agency can interpret them and turn them into effective communications.
Erbacipollina has worked exclusively in Food & Beverage for over 16 years, and this shapes the way we use marketing automation.
We analyze data through the lens of Food Sensitivity. We interpret it knowing the habits, seasonality, consumption occasions, and purchasing logic typical of the sector.
This is how we design relevant flows and content, that speak at the right moment and in the right language for whoever receives them.
A marketing automation project with Erbacipollina leaves you with concrete assets:
- The automation strategy aligned with your goals.
- Audience segmentation.
- RFM analysis and audience clusters for e-commerce.
- Personalized content for each segment.
- Results monitoring and ongoing optimization.
(Projects)
Projects that speak for us
For LaSelva we connected marketing automation to e-commerce, integrated with the management system, PIM, and courier.
For Essse Caffè we put marketing automation to work supporting B2C e-commerce and the premium repositioning.
For Casa Fiorucci we managed marketing automation alongside e-commerce and the digital advertising plan.
You'll find our other work in our portfolio.
(Parliamo)
Want to turn every contact into value for your food brand?
Frequently asked questions
What does a food marketing automation agency do?
It designs and manages a food company's automated communication flows. It defines the strategy, builds the workflows, segments the audience, and monitors results, to deliver the right content to the right person at the right time.
What is audience segmentation in marketing automation?
It's the division of contacts into groups with shared characteristics, from broad macro-groups down to highly specific clusters. Each segment has its own dedicated automations and content, down to near one-to-one personalized communications.
What is RFM analysis used for in food e-commerce?
RFM analysis, recency, frequency and monetary, measures how recently, how often, and how much a customer spends. It's used to identify audience clusters, from the undecided to the most profitable, and to deliver the right communication to each one.
How much does a marketing automation project cost?
It depends on the complexity of the flows, the number of segments, and the integrations with e-commerce and management systems. Erbacipollina builds tailored projects, with full transparency from the quote stage.