(Service / Social)
Food PR and Digital PR Agency for the Food & Beverage Industry
Food PR is the public relations activity that turns product news, company philosophy and supply-chain values into authoritative, newsworthy stories, across traditional media, trade websites and content creators.
It's a tool that builds reputation.
Erbacipollina is the food PR agency that identifies the right influence nodes and puts them to work for the brand. Since 2010 we've worked exclusively in Food & Beverage, which gives us the codes and relationships the agri-food sector requires.
Our starting point is Food Sensitivity, the feel for food built by working inside the industry, which shows us which information to turn into news and how to spread it.
(In sintesi)
In summary
- What we do, we manage public relations and digital PR for food companies, media relations, earned media and creator campaigns.
- How we work, first positioning, differentiators and audience, then we build the relationships.
- Method, Food Sensitivity and relationships with food media and creators, with a plan aligned to objectives and results monitoring.
- Who it's for, Food & Beverage companies seeking reputation, authoritative visibility and credibility with media, buyers and stakeholders.
Want the right outlets talking about you?
(Service)
PR Strategies and Services From a Food Company PR Agency
There's no effective communication without studying the brand's positioning, its differentiators and its audience (food service, retail, stakeholders, investors).
We plan every action around the company's business goals, supporting lead generation, brand awareness and institutional credibility, in the Italian market and abroad.
(Scope)
Media Relations and Food PR for the Press and Trade Publishing
We build press kits, releases and targeted copy that tell the story of the product and how it's made in a way that genuinely interests editorial teams, going beyond the standard press release. Ongoing coordination with journalists, editorial teams and food-industry bylines earns valuable spontaneous mentions (earned media) on the leading trade publications in the agri-food sector.
(Digital PR)
Digital PR and Influencer Marketing for the Agri-Food Industry
We select, engage and manage food creators, bloggers and digital opinion leaders for targeted amplification campaigns, through our dedicated food influencer marketing service.
We monitor social channels — Instagram, TikTok, YouTube — and search engines, fueling an ongoing stream of positive conversation around the brand and generating links that support organic search positioning.
(Planning)
Planning, Contact Database and Monitoring
A relationship that delivers results is built carefully and nurtured over time.
That's why we carefully select the people we build professional relationships with, set clear collaborations and goals, and follow through on them.
We create an action plan and a database with names, contacts and purpose for every partner, then we track progress and each contributor's impact.
This way, digital PR becomes:
- Links that support SEO and GEO
- Visits to the site and e-commerce store
- Loyal customers
(Why us)
Why choose a PR agency specialized in food?
Because generalist PR agencies often don't have a deep grasp of the agri-food industry's language, and lack an established network with supply-chain players.
Erbacipollina works exclusively in Food & Beverage and has built relationships with food journalists, trade publications, food bloggers and creators.
Alongside this, we offer copywriting and social media marketing to build multichannel strategies that amplify results.
A food PR plan with Erbacipollina leaves you with concrete assets:
- A PR plan aligned with your business goals.
- The database and network of contacts among media, editorial teams and industry creators.
- Press kits, releases and newsworthy copy.
- Earned mentions on vertical trade publications and links that support SEO.
- Digital PR and influencer campaigns coordinated on the right channels.
- Reputation management, online and offline.
Our authority in food is also recognized thanks to our editorial products. Our Newsletter, which we've sent since 2013, and Daily Food News, created in 2021, are followed by thousands of industry professionals.
(Let’s talk)
Want the right outlets talking about you?
Frequently asked questions
What does a food PR and digital PR agency do?
It develops tailored public relations strategies for food companies, wineries and industry brands. It manages relationships with journalists, drafts press releases, organizes press tours, handles digital PR and coordinates collaborations with food influencers to strengthen brand reputation.
Why should a food company invest in food PR?
Because public relations generate spontaneous, authoritative media visibility, different from advertising. This coverage builds trust among consumers and retail and food-service buyers, and positions the company as a reference point in its segment.
What's the difference between PR and advertising for a food brand?
Advertising is space the brand buys and controls. PR generates earned media — mentions the brand earns through news coverage and relationships. Earned media costs work and credibility to build, but it brings more trust.
How much does a PR campaign cost for a food brand?
It depends on the goals, the duration — from a product launch to ongoing media management — and the geographic scope, Italy or export markets. Erbacipollina structures tailored projects, with full transparency from the quote stage.