(Service / Branding)
Food Brand Communication Agency
Brand communication is the set of activities through which a Food & Beverage brand builds a relationship with consumers, buyers and stakeholders through consistent messages, content and experiences across every touchpoint.
It makes the brand recognizable, strengthens positioning and drives growth.
Erbacipollina is the brand communication agency that has worked exclusively in Food & Beverage since 2010. We build a food brand's communication plan to speak to its audience, using the media and language it recognizes.
Our starting point is Food Sensitivity, the feel for food built by working inside the industry, which guides what we say, to whom, and on which channel.
(In sintesi)
In summary
- What we do, we build and manage brand communication for Food & Beverage companies, online and offline.
- How we work, first positioning, values and the audience we want to speak to, then content and channels.
- Method, Food Sensitivity and a communication strategy built on positioning and Food Buyer Personas, with targeted messages on specific channels.
- Who it's for, agri-food companies that want a memorable, authoritative brand that stands apart from competitors.
Want your brand communication to deliver real results?
(Service)
Our Food Brand Communication Services
Effective brand communication starts with the brand's positioning, its values and the Food Buyer Personas.
At Erbacipollina we follow a structured process. We start with brand and competitive landscape analysis, define the brand strategy and the communication plan, then develop messages and content that are consistent on the channels best suited to reach the defined audience and objectives.
That's how communication becomes a concrete tool for adding value to the brand.
(Scope)
Food & Beverage Communication, Online and Offline
We bring the brand to every touchpoint. A food communication plan can include:
- Online advertising
- Social
- Website
- Blog
- Landing pages
- Advertising on traditional media (TV, radio, press, billboards)
- Press releases
- Below-the-line and above-the-line materials
The tone of voice comes from the brand identity and food copywriting, and is applied consistently across every channel.
(Why us)
Why choose a brand communication agency specialized in food?
Because in Food & Beverage, communication only works if it correctly reads the industry, its players and how the brand is chosen and perceived.
Erbacipollina has worked exclusively for agri-food companies since 2010.
Our Food Sensitivity and our proprietary tools, FBBP® and Food Buyer Personas, let us design communication strategies that can:
- Increase brand awareness
- Improve reputation
- Generate more qualified leads
- Build community around the brand
- Support sales and margins over time
A brand communication project with Erbacipollina leaves you with concrete assets:
- The brand communication plan.
- A consistent tone of voice across every touchpoint.
- Content for online and offline.
- Campaigns that support business objectives.
(Projects)
Projects that speak for us
For Mevgal we developed content, recipes and brand video campaigns telling the story of Mevgal Greek yogurt's authenticity, involving creators and influencers from the cooking and healthy-lifestyle world. We planned a full-funnel strategy to coordinate content, advertising and digital PR, maximizing awareness, engagement and conversions.
For Tassoni we led the new digital and offline communication strategy supporting the restyling, with a new voice and the #Tassonilovers community.
For Germinal Bio we developed a new digital strategy to expand the target audience, with social media, content marketing and digital PR supporting brand awareness.
You can find our other work in our portfolio.
(Parliamo)
Want your brand communication to deliver real results?
Frequently asked questions
What does a food brand communication agency do?
It builds and manages a food company's brand communication, from messaging to the mix of online and offline channels. The goal is to make the brand memorable and authoritative, engage the Food Buyer Personas and support sales.
What's the difference between brand identity and brand communication?
Brand identity defines who the brand is — its values, positioning and visual system. Brand communication brings it to people, choosing messages, channels and timing. Identity is the foundation, communication is how it reaches people.
Why does brand communication need long-term care?
Because a brand stays memorable only if it maintains a consistent presence. Ongoing communication keeps the connection with buyer personas alive, supports loyal customers and protects the positioning work over time.
Why choose an agency specialized in food?
Because it understands shelf dynamics, distribution channels and the expectations of agri-food buyers. That expertise is what makes communication both creative and effective in the food market.