(Service / Branding)
Wine Label Graphic Design Studio
Label graphic design condenses a winery's values and its wine's characteristics into just a few centimeters, to make it recognizable on the shelf and guide the purchase decision.
The label is a powerful marketing tool, not just a decorative element.
Since 2010, Erbacipollina has designed labels for the wine industry, working alongside wineries to build a distinctive visual identity consistent with the product's positioning.
Our Food Sensitivity lets us design labels that truly speak to the consumer, because we live inside the industry and know its language.
(In summary)
In summary
- What we do, we design label graphics, for a single bottle or an entire line, handling the concept, design, and print files.
- How we work, first positioning analysis, the producer's philosophy, and Food Buyer Personas, then the graphic design.
- Method, Food Sensitivity and visual neuromarketing applied to label design.
- Who it's for, wineries and wine producers who want to stand out on the shelf, online, and across distribution channels.
Want a label that truly showcases your wine?
(Service)
Wine Label Graphic Design and Visual Marketing Services
Label design begins well before the graphic work. We study the winery's positioning, the wine, the target market, and the people it speaks to.
Only then does the design take shape, turning strategy into a label able to express the producer's identity, set the product apart from competitors, and make the brand recognizable.
(Scope)
Wine Label Design and Terroir Study
Graphic design translates the winery's identity into a visual language able to convey its personality, terroir, and positioning.
It works in close synergy with wine copywriting, so images and words express the wine's character and characteristics without resorting to clichés.
Every choice related to graphic layout, typefaces, and visual balance builds a unique and distinctive tone of voice, for a single bottle or an entire wine line.
(Materials)
Material Selection and Wine Label Design
We select papers, finishes, and formats based on the wine's positioning and the winery's identity.
Every choice helps strengthen the perception of the product and make it recognizable through touch as well.
Special papers, embossing, hot foil stamping, screen-printed relief, and die-cutting are all designed to enhance the label, ensure print quality, and keep the aesthetic result unchanged during distribution, storage, and service.
(Why us)
Why rely on a studio specialized in wine graphic design?
Because designing a wine label requires specific expertise on the industry, regulations, and sales contexts. An effective design has to be legally correct, consistent with the marketing strategy, and print-ready.
Since 2010 we at Erbacipollina have worked exclusively with Food & Beverage companies. Our experience lets us understand wine, recognizing its identity and its potential.
Food Sensitivity lets us translate the essence of the product into a distinctive visual code. With a handful of graphic elements and a few words, we tell the story of the terroir, the sensory characteristics, and the people who work the vineyard, creating a label that communicates directly and authentically.
A wine label design project with Erbacipollina leaves you with concrete assets:
- The label's graphic design, for a single item or the entire line.
- A consistent visual system across the winery's labels.
- The choice of papers, finishes, and print formats.
- Print-ready production files for the printer.
- The mandatory legal wording, verified on the label.
Our label design is part of our broader wine communication and marketing service.
(Projects)
(Let’s talk)
Want a label that truly showcases your wine?
Frequently asked questions
What does a graphic studio specialized in wine labels do?
It handles the graphic design of labels for wine bottles. It translates the winery's values, the product's characteristics, and the terroir into a unique visual identity, and manages the choice of the most suitable materials and printing techniques.
Why is label design decisive for a winery?
Because the label is the first thing a consumer notices on the shelf. Professional design sets the wine apart from competitors, communicates its value positioning, and attracts the right target, directly influencing the purchase decision.
What materials and finishes are used for a wine label?
Special papers are used, water-repellent, barrique-textured, or embossed, along with finishes such as hot foil stamping, screen-printed relief, and die-cutting. The choice depends on the wine's positioning and must hold up in the ice bucket and during storage.
How much does wine label design cost?
It depends on the number of items, the complexity of the project, restyling or creation from scratch, and the research into printing materials. Erbacipollina develops tailored solutions, with full transparency from the quote stage.