(Case study / Brand / Strategy)

Repositioning the brand by showcasing authenticity, provenance, and product

/Project overview

A complete brand transformation to strengthen identity, channels, and performance

A transformation path built to evolve the brand consistently, spanning branding, packaging, e-commerce, and digital communication within an integrated system designed to showcase identity, product, and performance.

(Details)

Client	La Selva Bio
Industry	Food & Beverage - Organic
Services	Brand Strategy · Brand Identity · Packaging Design · E-commerce · SEO · Google Ads · Marketing Automation · Social Media
Category	Brand Transformation

/The challenge

Evolving the identity while preserving the brand's original equity

Update the brand to make it more contemporary and competitive, while keeping its authenticity intact and reinforcing its connection to product, provenance, and founding values.