(Case study / Beverage)

A new packaging system to tell the story of the Apple line's evolution

/Project overview

Introducing new SKUs is an opportunity to rethink an entire range's architecture

For Pfanner, we redesigned the Mela (apple) line, updating the packaging of the Classica SKU and designing the new Delicata and Intensa variants. The goal was to strengthen brand recognition through a unified visual language.

(Details)

Client	Pfanner
Industry	Beverage
Services	Packaging Design · Brand Identity · Graphic Design
Category	Packaging Design

/The challenge

Renewing without breaking continuity

The new packaging needed to update the line's image while preserving the recognizable elements built up over time.

/The approach

One product family, three identities

We defined a shared graphic system that unites the SKUs through color, hierarchy, and visual detail, while keeping each product's personality distinct.