(Case study / Beverage)
A new packaging system to tell the story of the Apple line's evolution.
01
/Project Overview
Introducing new SKUs is an opportunity to rethink an entire range's architecture.
For Pfanner, we redesigned the Apple line, updating the packaging of the Classica SKU and designing the new Delicata and Intensa variants. The goal was to strengthen brand recognition through a unified visual language.
(Details)
| Client | Pfanner |
| Industry | Beverage |
| Services | Packaging Design · Brand Identity · Graphic Design |
| Category | Packaging Design |
02
/La sfida
Renewing without breaking continuity.
The new packaging needed to update the line's image while preserving the recognizable elements built up over time.
03
/L'approccio
One product family, three identities.
We defined a shared graphic system that unites the SKUs through color, hierarchy, and visual detail, while keeping each product's personality distinct.
04
/Risultati
The new identity makes the range clearer and more consistent, ready to support future growth on shelf.
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