(Case study / Brand / Packaging)
Aligning digital and retail in a distinctive brand communication.
01
/Project Overview
An integrated project to strengthen identity and continuity across touchpoints.
For Sardanelli, we developed an integrated communication project spanning digital and point of sale, built to strengthen brand consistency across every touchpoint and showcase its identity through coordinated content, materials and activations.
(Details)
| Client | Sardanelli |
| Industry | Canned Fish |
| Services | Social Media Strategy · Photography · Reels · Recipes · Offline Campaigns · POP Materials |
| Category | Integrated Communication |
02
/La sfida
Ensuring brand consistency between digital content and retail presence.
Ensuring consistent communication between digital channels and retail presence, building a recognizable brand language able to maintain visual, narrative and strategic continuity across every touchpoint with the consumer.
03
/L'approccio
A single creative direction for content, materials and activations.
Photography, video, recipes and POP materials were developed following a single creative direction, designed to ensure consistency between digital content and retail materials, showcasing the brand's identity in a coordinated, recognizable way across every touchpoint.
04
/Risultati
Coordinated communication to make the brand stronger and more recognizable.
(Related)