(Case study / Brand / Packaging)

Aligning digital and retail in a distinctive brand communication

Sardanelli Mediterranean Bluefin Tuna Belly fillets. An open golden tin reveals tuna fillets, surrounded by several closed black boxes on a dark surface.

/Project overview

An integrated project to strengthen identity and continuity across touchpoints

For Sardanelli, we developed an integrated communication project spanning digital and point of sale, built to strengthen brand consistency across every touchpoint and showcase its identity through coordinated content, materials and activations.

(Details)

Client	Sardanelli
Industry	Canned Fish
Services	Social Media Strategy · Photography · Reels · Recipes · Offline Campaigns · POP Materials
Category	Integrated Communication

/The challenge

Ensuring brand consistency between digital content and retail presence

The brand needed one language across every touchpoint, so that a shopper meeting Sardanelli on social media and a shopper meeting it on the shelf would recognize the same brand.

/The approach

A single creative direction for content, materials and activations

Photography, video, recipes and POP materials were developed following a single creative direction, designed to ensure consistency between digital content and retail materials, showcasing the brand's identity in a coordinated, recognizable way across every touchpoint.