(Case study / Brand / Strategy)
The entire Martini Professional range, one click away.
01
/Project Overview
A digital ecosystem built to showcase the brand, its lines, and professional solutions.
For Martini Professional, we redesigned the website, reorganizing sub-brands, categories, and product lines. The project integrated content architecture, SEO, and copywriting to make the offering more accessible to professionals.
(Details)
| Client | Martini Professional - Unigrà |
| Industry | Food B2B |
| Services | Web Design · Information Architecture · SEO Strategy · Copywriting · Social Media Management · Trade Communication |
| Category | Digital Experience |
02
/La sfida
Simplifying a complex product offering while conveying its richness.
The challenge was to bring order to an ecosystem made up of multiple sub-brands, channels, and product categories. The site needed to meet the needs of buyers and professionals while showcasing the breadth of the offering and the company's strengths.
03
/L'approccio
Making navigation simple, search effective, and choice immediate.
We defined the buyer personas, reorganized the product line architecture, and developed SEO-optimized copy. The new system was also extended to social media, SIGEP catalogs, and sales materials.
04
/Risultati
The project transformed a complex structure into a clearer, more navigable, conversion-oriented platform. An ecosystem able to improve access to the offering and capture qualified organic traffic.
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