(Service / Branding)
Food Styling for Food & Beverage
Food styling is the preparation and arrangement of food on set so it stays appetizing and visually balanced in front of the lens. It's the work that determines the placement of ingredients, and the choice of plate and props.
It's what makes the difference between a dish that looks nice in person and one that makes you hungry in a photo or video.
Since 2010, Erbacipollina has provided food styling services exclusively for Food & Beverage.
Food Sensitivity and product knowledge let us enhance texture, color and appeal, while keeping every image consistent with the brand identity and true to what the consumer will actually find.
(In sintesi)
In summary
- What we do, we handle food styling for food photo and video, for a single dish or an entire line.
- How We Work, preparation and arrangement of food on set, tailored to the shot or footage.
- Method, Food Sensitivity applied to composition, choice of plates and props, for excellent visual results.
- Who it's for, agri-food companies that want appetizing, consistent images and videos.
Want images and videos of dishes that make people hungry?
(Service)
Our Food Styling Services
Food styling is a fundamental component of food photography and video production. Every element on set has a precise function and helps showcase the product.
We work alongside photographers, chefs and food stylists to bring out the best in the food being shot, while staying true to what the consumer will actually find.
(Area)
Styling for Product and Lifestyle Photography
For still life and lifestyle scenes we decide the arrangement of ingredients, and the choice of plate, background and props, taking care of the details that macro shots bring out.
Styling respects the product, because an image has to be appetizing but true to what the consumer will find in the package.
(Why us)
Why choose a food stylist specialized in food & beverage?
Because making food look good in front of a lens is a real craft, one that requires product knowledge, not just aesthetic taste.
Since 2010, Erbacipollina has worked exclusively for Food & Beverage companies.
This experience lets us interpret every product, highlight its strengths, and build images consistent with the brand's positioning, target audience and communication goals.
With a food styling service from Erbacipollina, you'll get:
- Preparation and arrangement of food on set.
- Choice of plates, backdrops and props consistent with the brand.
- Styling coordinated between photo and video.
- Appetizing images and footage that stay true to the product.
(Social Styling)
Styling for Video and Social Content
In video and vertical content, styling works on the movement, gestures and freshness that the footage needs to convey.
This is what makes a recipe video or behind-the-scenes footage mesmerizing, and what holds together aesthetics and the product's truth.
(Projects)
Projects that speak for us
For Melegatti we handled the food styling for the holiday product shoot, with a contemporary, emotional mood.
For Parmacotto we managed the image styling in support of the launch of the new "Le Marinature" line, devising a proprietary creative treatment that reflects the brand's identity.
For Nonna Rina we signed off on the styling for the "Un cuore di bontà" video campaign, centered on the filling and the product's generosity.
For Eridania we handled the scene styling for the TV commercial "Liberi di Essere Dolci".
You'll find our other work in our portfolio.
(Parliamo)
Want dishes that make people hungry in front of the lens?
Frequently Asked Questions
What does a food stylist do?
They prepare and arrange food on set for photo and video shoots, so it stays appetizing and visually balanced in front of the lens. They choose the layout, plates and props and take care of the details, working alongside the photographer and videographer.
What's the difference between a food stylist and a food photographer?
The food stylist prepares and arranges the food so it looks its best on set. The food photographer handles lighting, lenses and the shot. They work as a duo, and from this collaboration comes the image that makes people want to taste it.
Does food styling misrepresent the product?
Good food styling enhances the product without misrepresenting it. The image has to be appetizing but true to what the consumer will actually find, also to comply with the rules on correctly presenting food products.
How much does a food styling service cost?
It depends on the number of subjects, the complexity of the scenes and the type of production, photo or video. Erbacipollina develops tailored projects, with full transparency from the quoting stage onward.