(Service / Digital)
SEO and Keyword Research for Food & Beverage
SEO is the optimization of a site for search engines, and keyword research is its core. It means discovering which words people use to search for your products, and building content and structure to capture them.
Goal: drive targeted organic traffic.
Erbacipollina is the SEO agency specialized in Food & Beverage. Since 2010 we've worked exclusively in the industry, optimizing food websites and e-commerce stores so they're found by people already searching for those products.
Our starting point is Food Sensitivity, the feel for food built by working inside the industry, which shows us how food and beverage consumers really search.
(In sintesi)
In summary
- What we do, we optimize food websites and e-commerce stores for search engines, with keyword research, technical SEO and content optimization.
- How we work, first keyword research, then work on structure, content and technical factors.
- Method, Food Sensitivity and keyword research built on real consumer demand, technical and on-page SEO, and optimized content.
- Who it's for, agri-food companies that want to grow organically on Google.
Want more targeted organic traffic?
(Service)
Our SEO and Keyword Research Services
Growing organic traffic means bringing people who are already interested in what you offer to your pages.
In food, online competition is fierce, and good SEO brings quality traffic, brand awareness, authority and conversions.
It all starts with keyword research, which reveals which words users search for products with and what questions they ask.
(Scope)
Keyword Research and Content Strategy
Keyword research is the first ingredient of SEO, and it's not something a tool alone can handle.
It takes the experience of someone who studies keywords and picks the right ones for every objective — blog articles, conversion pages, brand-building content.
From there we build the keyword map and content strategy, which ties into food copywriting and inbound marketing.
The goal is to capture real demand, not fill pages with words.
(SEO)
Technical SEO, On-Page and Content
We work on the structure of the website or e-commerce store, the HTML code, copy and content, internal links and backlinks, load speed and user experience.
We handle meta tags, optimized content and the re-optimization needed whenever the search engine updates its algorithm.
(Why us)
Why choose an SEO agency specialized in food?
Because generic SEO doesn't capture food demand, made up of categories, recipes, consumption occasions and shelf language, digital shelf included.
Erbacipollina works exclusively in Food & Beverage and knows the language people use to search for products, categories and information. That's why we develop keyword research and content that's genuinely relevant to the industry.
Our experience lets us identify the searches that truly matter for the brand's business, turning them into content that generates visibility, qualified traffic and new business opportunities.
An SEO project with Erbacipollina leaves you with concrete assets:
- Keyword research and the keyword map.
- A content strategy oriented around real demand.
- Technical and on-page SEO work.
- Content and meta tag optimization.
- Ranking monitoring and ongoing re-optimization.
(Projects)
Projects that speak for us
For Essse Caffè we built the keyword map to rank the site and products on search engines and attract targeted organic traffic within the new e-commerce store.
For Casa Fiorucci we redesigned the website and e-commerce store with SEO in mind, with the keyword map to rank the new online store.
For the Consorzio del Roero we worked on SEO copy and inbound marketing to give organic visibility to a wine region often overshadowed by its neighbors.
You can find our other work in our portfolio.
(Parliamo)
Want to be found by people searching for your products?
Frequently asked questions
What does an SEO agency for food do?
It optimizes food websites and e-commerce stores for search engines. It starts with keyword research to capture real demand, then works on structure, content and technical factors to grow targeted organic traffic.
What is keyword research and why does it matter?
It's the activity that identifies which words users search for products with, and what questions and needs they have. It matters because it's the starting point of SEO, and it directs content and structure toward the demand that actually exists.
How long does it take to see SEO results?
SEO is ongoing work, not an instant fix. The first signals usually arrive within a few months and keep improving over time through content and technical optimization, and by adapting to algorithm updates.
How much does an SEO project for a food site cost?
It depends on the size of the site or e-commerce store, the starting point and the goals. Erbacipollina builds tailored projects, with full transparency from the quote stage.