(Service / Branding)
Food Videomaker and Video Production for Food & Beverage
Food video production turns a product, a company, or a brand into a story that captures attention and stays memorable.
It's a tool capable of shaping brand perception and purchase decisions.
Since 2010 Erbacipollina has produced videos exclusively for Food & Beverage.
Our projects start from analyzing the product and its market, so every creative choice has a precise direction and a clear objective.
Our Food Sensitivity lets us understand how to tell food stories that engage the audience and build loyalty.
(In sintesi)
In summary
- What we do, we produce commercials, corporate videos, recipe videos, reels, addressable TV and connected TV, web, and social content.
- How we work, analysis, concept, storyboard, filming, editing, and post-production.
- Method, Food Sensitivity applied to visual choices, filming timing, and video language.
- Who it's for, Food & Beverage companies that want to strengthen the value of their brand and products.
Want a video that truly showcases your brand?
(Service)
Our Food Video Production services
Every video production starts with a precise method, built around the product, the target, and how the content will be used.
We start from analyzing positioning and objectives and develop the concept and storyboard. We define a visual direction consistent with the brand identity and translate every creative choice into images designed for the different contexts of use.
Video is often paired with food photography, with which it shares the set and visual direction.
(Area)
Video Production and Food Videography for Digital Channels
The food videographer designs recipe videos, commercials, vertical social content, and corporate videos.
With macro shots, slow motion, and carefully studied lighting, we bring out the movement, texture, and freshness of food, turning the preparation of a dish or the story of a supply chain into images that hold the gaze and drive purchases.
The result is increased brand awareness and engagement among both B2B and B2C audiences.
(Video)
Recipe Videos, Reels, and Social Content
Vertical formats for Instagram Reels and TikTok speak the language of social media, where attention is won or lost in the first few seconds.
We build series of consistent content, recipe videos, and behind-the-scenes footage, that feed the channels and integrate with food social media marketing and social advertising.
(Techniques)
Filming and Post-Production Techniques
A food video starts with writing the story and develops throughout the entire production process.
We take care of the storyboard, set design, and lighting, then the filming, all the way through editing, color grading, and sound design.
Where needed, we add footage with drone shots, selected voiceover narration, and 2D or 3D graphics.
Our goal is to deliver a video ready for TV, the website, social media, email marketing, and digital campaigns.
(Why us)
Why choose a video production team specialized in food?
Because generalist production doesn't work with food. Food responds to perceptual codes and multisensory stimulation that a non-vertical team might not grasp.
Erbacipollina's team brings together directors, editors, directors of photography, and specialists in food marketing design. This way, every production is aesthetically solid and oriented toward commercial goals.
A video production with Erbacipollina leaves you with concrete assets:
- The concept and storyboard.
- Edited videos ready to be used across various channels.
- Cuts and adaptations for specific campaigns.
(Projects)
The projects that speak for us
For Eridania, we created the 2023 TV commercial with the concept “Free to Be Sweet” (“Liberi di Essere Dolci”), with script and storyboard featuring anti-cliche characters, aired on Mediaset, smart TVs, and digital channels.
For Nonna Rina, we produced the “A Heart of Goodness” (“Un cuore di bontà”) video campaign, 10 fifteen-second spots with proprietary art direction and visual language, on YouTube, Meta, and connected TV.
For Bibanesi, we produced a corporate video about the behind-the-scenes of artisanal production, with an emotional story about the company's values and people.
You'll find our other work in our portfolio.
(Parliamo)
Want a video that truly showcases your brand?
Frequently asked questions
What does a food videomaker do?
They design and produce video content for the food sector, such as commercials, recipe videos, social content, and corporate videos. They translate the values of production and the supply chain into sequences that entertain and guide purchase decisions, on social media and on the website.
What types of video does a food brand need?
It depends on the objective. The commercial builds awareness, the recipe video shows how to use the product, vertical reels own social media, and the corporate video tells the company's story and also speaks to buyers. An effective plan often combines them.
Why does video work for selling food?
Because food is a multisensory experience, and motion conveys texture, fragrance, and gesture that a photo can't capture. A well-made video stops the scroll and creates desire within seconds.
How much does a food video production cost?
It depends on the format, the complexity of filming, the number of subjects, and the intended use (TV, digital, or social). Erbacipollina structures tailored projects, with full transparency from the quote stage.