(Service / Digital)
Food Email Marketing
Email marketing in food is the direct, owned channel that lets brands build an ongoing relationship with customers and prospects through personalized newsletters and DEMs.
It's a channel independent of algorithms that builds relationships, supports sales and builds customer loyalty.
Since 2010, Erbacipollina has designed email marketing strategies for Food & Beverage companies. Every flow we create starts with a study of the brand, the product, the target audience and the purchase journey.
What makes the difference is Food Sensitivity, the sensitivity to food built from working inside the industry, which allows us to write emails that people actually open and read.
(In sintesi)
In summary
- What we do, we design and manage newsletters, DEMs and automated flows for Food & Beverage companies.
- How we work, first analysis, segments and strategy, then content and automated sends.
- Method, Food Sensitivity applied to email marketing to create newsletters and DEMs integrated with e-commerce and marketing automation.
- Who it's for, Food & Beverage companies that want to engage their customers and convert.
Want a direct channel that actually sells?
(Service)
Our Email Marketing Services
Email is the most profitable digital channel, but only if the company sends the right content to the right person at the right time.
We build the strategy around audience segments and the purchase journey, so that every email has a specific goal.
(Area)
Newsletters, DEMs and Editorial Content
We design periodic newsletters and promotional DEMs, with copy and graphics that speak the language of food, encouraging people to open and read the emails.
The sending calendar is integrated into the content editorial plan designed for the company and is managed consistently with the digital food marketing activities defined in the strategy.
(Flows)
Automated Flows and E-commerce Integration
We design automated flows that guide the customer through the different stages of the relationship with the brand, from the welcome email to cart recovery, all the way to post-purchase communications.
We integrate them with marketing automation and with food e-commerce to use browsing and purchase data and make every send consistent with user behavior.
(Why us)
Why choose an email marketing agency specialized in food?
Because a generalist agency knows how to operate a tool. An agency specialized in Food & Beverage also knows what to say, when to say it, and how to make it relevant to the person receiving the email.
Erbacipollina has handled communication for major agri-food brands since 2010. Food Sensitivity and our proprietary tools let us design email marketing strategies that correctly interpret products, categories and consumers, turning every send into an opportunity to strengthen the relationship with the brand.
An email marketing project with Erbacipollina leaves you with concrete assets:
- The email marketing strategy and contact segmentation.
- Newsletters and DEMs, with personalized copy and graphics.
- Automated flows (welcome, cart recovery, post-purchase).
- Integration with e-commerce and marketing automation.
- Measurement of opens, clicks and conversions.
(Projects)
Projects that speak for us
For LaSelva we built email marketing and automated flows connected to e-commerce, integrated with the management system, PIM and courier.
For Essse Caffè we managed marketing automation and email in support of B2C e-commerce and the premium repositioning.
For Parmalat Professional we handled email and marketing automation for both B2B and B2C targets, supporting presence at industry events and trade fairs with dedicated formats.
You'll find our other work in our portfolio.
(Parliamo)
Want a direct channel that actually sells?
Frequently Asked Questions
What does a food email marketing agency do?
It designs and manages a food company's email communications — newsletters, DEMs and automated flows. It defines strategy and segments, handles copy and graphics, and measures results to nurture the relationship and support sales.
What's the difference between email marketing and marketing automation?
Email marketing is the channel and the content — newsletters, DEMs and flows. Marketing automation is the engine that triggers them based on user behavior. They work together, but they're two distinct things.
Why does email marketing still work in food?
Because it's a direct, owned channel that doesn't depend on social media algorithms. It lets you speak to people who have already chosen the brand, recover abandoned carts, build loyalty, and communicate new products to a targeted audience.
How much does a food email marketing service cost?
It depends on how often you send, the number of automated flows, and integrations with e-commerce and management systems. Erbacipollina builds tailored projects, with full transparency from the quoting stage onward.