(Service / Branding)
Food Content Production for Social and E-commerce
Food content production is the ongoing creation of photos, videos and copy for the digital channels of food & beverage companies.
Content builds relationships, strengthens the brand and drives sales.
Erbacipollina produces food content for social media, e-commerce and every digital touchpoint of the brand. Every project starts from the strategic objectives defined, the product and the channel it's intended for.
Our Food Sensitivity lets us turn the product's characteristics into content that's relevant to people and consistent with the brand's identity.
(In sintesi)
In summary
- What we do, we produce photos, videos and copy for the digital channels of food companies.
- How we work, analysis first, then channel definition and the production of editorial plans and content.
- Method, Food Sensitivity and proprietary tools (FBBP®, Food Buyer Personas and The Flavour Index), applied to content production.
- Who it's for, food & beverage companies that want to keep their digital channels fed with quality content.
Want content that grows social and e-commerce?
(Service)
Our Food Content Production services
Digital channels demand a constant editorial presence, but in food it's the quality of the content that determines the brand's ability to capture attention and turn it into desire.
We produce coordinated photos, videos and copy within an editorial plan that ensures continuity and consistency in the brand's communication.
(Scope)
Content for Social Channels
We create native content for social, posts, stories, reels and vertical video, with the support of our food photography and food copywriting specialists.
Every piece of content starts from the social media marketing strategy, which defines the channels to cover, the formats, the publishing frequency, and the KPIs used to measure results.
(Content)
Content for E-commerce
For online stores we produce product images, videos and product page copy, that showcase the item and reassure shoppers buying a product they can't taste.
This is content designed to convert, not just to please. It stays consistent with the brand's identity.
(Why us)
Why choose a food-specialized agency for content?
Because generic food content doesn't stop the scroll and doesn't convert. Food has visual and language codes that a non-vertical partner may not master.
Erbacipollina produces content exclusively for Food & Beverage, bringing together the skills of photographers, videomakers, designers, copywriters and social media managers.
Every piece of content is born within a single strategic vision, so images, videos and copy strengthen the brand and support commercial objectives.
Erbacipollina's content production leaves you with concrete assets:
- The editorial plan for social and e-commerce content.
- Native photos and videos for every channel.
- Copy for posts and product pages.
- A content library consistent with the brand.
(Projects)
Projects that speak for us
For Patarò we produced content marketing, a blog and recipes section and social content to build engagement with the target audience.
For Mevgal we produced content marketing with recipes and articles to build awareness of the products and their uses.
For Tassoni we built the social content and dedicated tone of voice, all the way to the #Tassonilovers community and user-generated content.
For Nonna Rina we produced a shoot that built a distinctive, recognizable visual identity, strengthening the brand's positioning in the competitive category landscape.
You'll find our other work in our portfolio.
(Parliamo)
Want content that grows social and e-commerce?
Frequently asked questions
What does a food content production agency do?
It creates photos, videos and copy for a food company's social channels and e-commerce stores, within an ongoing editorial plan. The goal is to keep the channels fed with quality content that engages and converts.
What kind of content do social and e-commerce need in food?
Social needs native posts, reels and videos that stop the scroll. E-commerce needs product images, videos and product page copy that showcase the item and reassure the buyer. The two areas call for different content.
Are ongoing content or one-off productions better?
Digital channels pay off through consistency. A steady flow of coherent content builds community and positioning, while isolated productions don't leave a mark. The editorial plan exists precisely to set the pace and keep things consistent.
How much does food content production cost?
It depends on the channels, the publishing frequency and the complexity of the photos and videos. Erbacipollina builds tailor-made projects, with full transparency from the quoting stage onward.