To stay always up-to-date and be present where your consumer is looking for you, now more than ever, it is now more essential than ever to use Digital Food Marketing.
A digital marketing strategy designed specifically for Food & Beverage involves using an appropriate mix of advanced tools and media used by your target audience to achieve an authentic relationship with potential customers.
The Digital Food Marketing plans created by us at Erbacipollina are based on the funnel model, in which all the actions and tools used in the different stages are structured to guide the user within a path of discovery and knowledge of the brand and/or product, with the aim of increasing the value of your business through the engagement of your Food Buyer Personas.
What are the benefits of a Digital Food Strategy?
In the specific Food & Beverage industry, digital marketing becomes even more important because the consumer is over-informed every day.
Designing the right Digital Food Strategy allows you to target your brand messages to potential customers and establish a lasting relationship in which the merely interested user turns into a loyal buyer.
Online marketing provides a range of unprecedented possibilities that all other advertising investments do not, especially in terms of:
- Traceability: all web promotion activities are seamlessly traceable, allowing you to learn more about users interested in your brand and what it markets.
- Measurability: unlike all other advertising channels, web advertising does not require estimates to measure its effectiveness. Exact performance data are available in real-time.
- The precision of targeting: even on target audience segmentation, online marketing is unrivaled by profiling individual users. Also, a great ally for this step is Marketing Automation, a key ingredient in creating effective marketing strategies.
- Agility: there is no need to wait until the end of campaigns to evaluate their effectiveness. All optimization of advertising expenditures can be done in near real-time.
- Creativity: the variety of platforms included in online marketing makes it possible to create advertising messages particularly suited to the type of product or service being promoted.
It is clear that online marketing is not about a single channel but about a wide range of tools and media that can be specially selected to take full advantage of the available resources and achieve excellent returns on investment.
Food Web Agency with specialists in every sector
Erbacipollina can take care of all activities concerning Digital Food Marketing.
You can turn to us if you want to work with a digital food marketing agency that can take care of:
- SEO e Keyword Research
- Inbound Marketing
- Marketing Automation
- Digital Food Advertising
- Communication Strategy
- Food Buyer Personas
- Food Copywriting
- Food and beverage e-commerce development
- Food website development
- Digital PR and Influencer
- Community management
- Social listening
- Food Social Media Marketing
Discover all the digital marketing services dedicated to Food & Beverage that we at Erbacipollina have developed over more than ten years of success.
Contact us and let’s create together the strategy to grow your brand.